Business, just like life, is not always linear or straightforward. Sometimes you know where you’re headed, but more often life comes at you fast. No matter how opportunities present themselves, it is always up to us to take it and run or let it pass us by. Anuket was created during one of those such opportunities.
After making the decision to leave an abusive relationship and fight for the life she knew she deserved, Anuket’s founder, Ashlee Dozier Kraus, took several months to travel solo around the world. She committed to rediscovering her independence and was determined to come out stronger than ever. Little did she know, her investment into herself would lead her to discover the thing that would change her life and inspire the creation of, what you now know as, Anuket Luxury Apothecary.
Ashlee had no set itinerary for her travels. Her goal was to immerse herself in local cultures, take in new experiences, rebuild her confidence, and rediscover who she was. Be it fate or coincidence, Ashlee made a stop, one of her favorites of the trip, in Egypt. While exploring the country she was encouraged to take a cruise down the Nile River.
During one of the stops, she visited a perfumery where she learned about the history of fragrances in Egypt. She wanted to choose a fragrance that was unique to the country and region to help her remember her travels. They recommended Pure Papyrus Oil. Papyrus is a crisp, clean, unisex fragrance that is highly complementary to a multitude of personal tastes and quite unforgettable. Upon Ashlee’s return to the states, she began wearing the fragrance. It became her personal signature scent due to how much she enjoyed it and the tremendous amounts of compliments she would receive when wearing it. Very quickly, compliments turned into questions of what the fragrance was and where others could find it.
Ashlee began looking for a local source to recommend and realized there was virtually no access to high quality, pure versions of this beautiful oil in the United States. Thus, the idea for Anuket Luxury Apothecary began. She went to work sourcing the papyrus oil from the perfumery she visited while in Egypt. She decided on the name Anuket because of its meaning, “Goddess of the Nile,” and the fact that papyrus has long been called the “gift of the Nile.”
Papyrus oil launched as Anuket’s signature fragrance and Ashlee swiftly expanded the brand to include five other natural fragrance oils chosen for their uniqueness, rarity, or historical noteworthiness. The brand continues to grow, with other hand-crafted products coming soon.
Ultimately, Ashlee and Anuket Luxury Apothecary are proud to offer high quality cruelty-free products that are environmentally responsible and safe to use. We are proud to be a US-based, woman-owned company that supports independent perfumers. We operate ethically and thoughtfully with our customer’s best interest at heart because we believe that you deserve the best.
As a fine fragrance company, offering natural luxury alternatives to traditional perfumes and colognes for the self and home, we can’t wait to continue serving you! Thank you for being a part of our family!